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Strategy & Market Intelligence Advisory

Strategy & Market Intelligence Advisory

Overview

In an industry defined by power availability, hyperscaler demand, and capital velocity, SYNRGS provides the strategic clarity needed to move first, move fast, and move with conviction. Our Strategy & Market Intelligence Advisory service equips investors, developers, enterprises, and hyperscalers with the insights, models, and execution frameworks required to position projects for maximum impact — from early-stage market scouting to multi-GW campus strategies.

A Strategic Partner Across the Digital Infrastructure Lifecycle

Digital infrastructure moves differently than traditional real estate. Power is constrained, land is competitive, construction cycles are compressed, and hyperscalers evaluate opportunities through rigorous internal criteria. SYNRGS bridges these worlds, ensuring clients can see around corners, identify actionable opportunities, and execute with certainty.

We bring together cross-disciplinary expertise — data center development, energy markets, capital structuring, connectivity strategy, and hyperscale procurement — to deliver actionable intelligence that fuels high-quality decisions.

What We Deliver

Market Landscape Analysis

We evaluate competitive dynamics, demand signals, and emerging hyperscaler deployment patterns across North America and global markets. Our analysis highlights:

  • Scalability potential of regional power markets
  • Substation and transmission constraints
  • Availability of large-format land parcels suitable for hyperscale
  • Pricing, incentives, and regulatory conditions
  • Competitive map of existing and planned campuses

This framework empowers clients to target the right markets with precision.

Demand Forecasting & Hyperscaler Activity Tracking

Hyperscaler growth is non-linear and ecosystem-driven. We monitor:

  • Cloud region expansions
  • AI/ML cluster deployment patterns
  • GPU availability and procurement cycles
  • Operator RFP pipelines
  • Data sovereignty and regulatory shifts
  • Carrier-neutral and cloud-adjacent land plays

Our forecasting helps position powered land and data center assets directly in front of tenant demand.

Power Market Intelligence

Power defines feasibility. We provide:

  • ISO/RTO market intelligence
  • Generation mix and capacity forecasts
  • Queue analysis and congestion mapping
  • PPA pricing, hedges, and procurement options
  • Substation, transformer, and interconnection viability
  • Renewable and natural-gas strategy modeling

This intelligence accelerates decisions that rely on power availability, timing, and cost.

Strategic Positioning & Investment Thesis Development

For investors and developers, we craft clear strategic narratives that translate technical assets into compelling investment opportunities. These theses incorporate:

  • Monetization pathways across powered land, shell, and turnkey
  • Market comparables and valuation benchmarks
  • Tenant suitability and LOI probability modeling
  • Capital stack recommendations
  • Risk analysis and mitigation strategies

This process provides alignment between boards, investment committees, capital partners, and project sponsors.

Competitive Benchmarking & Portfolio Scoring

We evaluate existing or prospective assets through a hyperscaler-aligned lens, benchmarking across:

  • Power readiness
  • Land characteristics
  • Connectivity profiles
  • Water and cooling viability
  • Construction scalability
  • Incentive and regulatory support
  • Tenant alignment

Clients receive a complete scoring model that mirrors hyperscaler decision frameworks — enabling faster underwriting and higher LOI conversion.

Location & Site Prioritization

We identify and rank the highest-probability opportunities through geospatial models integrating:

  • Transmission and generation infrastructure
  • Large-parcel land availability
  • Water, cooling, and environmental considerations
  • Fiber routes and carrier ecosystems
  • Local approvals, zoning, and entitlement feasibility
  • Substation adjacency and capacity ramps

This ensures your pursuit pipeline focuses only on executable, high-value targets.

Capital & Partnership Strategy

Positioning matters. We advise on:

  • Capital partner selection
  • JV and co-development structures
  • Sovereign wealth and institutional investor alignment
  • Hyperscaler ecosystem partnerships
  • Long-term platform scalability

Our approach strengthens both deal readiness and long-term platform value.

Why Clients Choose SYNRGS

  • Hyperscaler-Aligned Frameworks
    Our evaluation models are built to match the internal due diligence processes of hyperscalers and enterprises — dramatically increasing LOI conversion and shortening deal cycles.
  • Multi-Cycle Expertise
    Our experience spans telecom, energy, data centers, cloud, capital markets, and real estate, enabling a holistic understanding of what drives success.
  • Market Foresight
    We identify trends, constraints, and opportunities before they become conventional knowledge.
  • Execution-Ready Strategy
    Advisory is only the beginning. Every insight ties directly into a development, capital, or acquisition pathway.

Outcome: Strategy That Converts Into Real Deals

SYNRGS transforms market intelligence into actionable, revenue-generating opportunity pipelines.
Clients gain a clear view of where to build, when to enter, how to structure, and what capital or tenant strategy will deliver the strongest returns.

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29+

Years of Experience

5GW

Of Power to the Grid

$8b

Capital Implimented
Cta Right